Why We Buy.

Fast Company magazine recently named Jonathan Ive (senior VP of industrial design at Apple) the "Most Creative Person In Business." I really do not know how such a thing is gauged or what is all taken into consideration when choosing to appoint such a title, but sure, this choice seems about right in my eyes. Whatever. But after doing a bit of surfing and clicking I came across an antique of an article with the same man, Jonathan Ive, by Fast Company in 2007, which deals entirely with the emotional response of a consumer to design. In this case the vehicle for such a discussion is ID (industrial design,) but I feel that such ideas could translate into most all fields of design. Just switch some words around and you have a whole different vehicle of topic. Anyway:

"If you've got technology on the one hand and you've got people on the other, then an object's design -- no matter what that object is -- defines the nature of that connection."